What’s mantra got to do with it?

What’s your mission statement? If we were to hazard a guess, it would be a long thesis statement that is posted on your website and maybe hanging on your office wall. It was something you and your team worked hard on crafting. It probably included an offsite team retreat and includes loads of inspirational words and non-committal statements. It’s completion was celebrated, and it gets pulled out from time-to-time, tacked into a job posting or on an annual report without even a solid dusting. And while you did it and have it, we’d also guess that none of your employees could recite it to us, let alone tell us what it means, both for the business and to them. Continue reading “What’s mantra got to do with it?”

Swipe Right

Classified ads. Craigslist. Kijiji. Dating apps. All designed to help you either promote what you have or what it is you’re looking for. Everything, from long walks on the beach to a new-to-you set of summer tires, it’s all there laid out and on display. You just have to choose which direction you want to swipe. Continue reading “Swipe Right”